Pump up the colour!

Background

Itec is the leading office automation, production printing, telecommunications and financial solutions provider, importing and distributing industry leading and award-winning brands. It’s holistic, solution-driven methodology has made it the fastest growing and the third largest solutions provider in Southern Africa with annual revenue of nearly one billion rand. Itec's international footprint stretches from Southern Africa to the United Kingdom, with 47 regional offices in South Africa alone.

Challenge

Itec’s recent plans for local and international growth in a highly competitive market place demanded a well co-ordinated marketing strategy supported by an identity refresh across all touchpoints used throughout the dealer network. Professional, dynamic , colourful and consistent were key attributes.

Solution

Brandspank worked closely with the marketing management at Itec to devise a new visual language and strategy for its rollout to all of Itec’s below the line touchpoints. The first stage uplifted and refreshed the brand and was embraced by the entire dealer network. As new marketing strategies have been devised, Brandspank has ensured the brand identity remains consistent across supporting materials. Over the years we have continued to bring fresh ideas and improvements to the Itec brand, helping them maintain their leading market position.